Retail branding At the heart of a local community. Case study: Nicholsons Brand and way finding for a retail development in the UK as part of a key community regeneration programme. A clear vision Simple way finding • A flexible, dynamic grid system • Succinct messaging • Authentic proposition Next project District branding A social, cultural & creative hub. Case study: The Rocks, Sydney District brand development for one of Sydney’s most historic, and iconic destinations: A vibrant creative hub. Modern heritage A distinct brand identity • Dynamic grid system • Locally inspired patterns and colours • Authentic proposition Background story The brief • Strategy template • Research and process • Design development and rationale • Creative application Next project District branding A global visitor attraction centre. Case study: Darling Harbour, Sydney District brand development for one of Sydney’s most visited destinations: offering a broad range of entertainment and business facilities. Large scale dynamism A distinct brand identity • Scalable grid system • Locally inspired patterns and colours • Authentic proposition Background story The brief • Strategy template • Research and process • Design development and rationale • Creative application