District branding A social, cultural & creative hub. Case study: The Rocks, Sydney District brand development for one of Sydney’s most historic, and iconic destinations: A vibrant creative hub. Modern heritage A distinct brand identity • Dynamic grid system • Locally inspired patterns and colours • Authentic proposition Background story The brief • Strategy template • Research and process • Design development and rationale • Creative application Next project District branding A global visitor attraction centre. Case study: Darling Harbour, Sydney District brand development for one of Sydney’s most visited destinations: offering a broad range of entertainment and business facilities. Large scale dynamism A distinct brand identity • Scalable grid system • Locally inspired patterns and colours • Authentic proposition Background story The brief • Strategy template • Research and process • Design development and rationale • Creative application Next project Music branding Where classical meets modern. Case study: Mangata String Orchestra The Mangata String Orchestra is a resource for artists and producers looking to enhance their musical arrangements with a live orchestral sound. Vibrant & cohesive A distinct brand language • Flexible grid system • Authentic proposition Next project Arts publication A cookbook for foodies & collectors. Case study: Sotheby’s A prestigious publication commissioned by Sotheby’s London: celebrating a unique correlation between food and art.