Restaurant branding UK heritage: a defined sense of place. Case study: The Galley Brand and environment graphics for a restaurant on the English coast, offering modern British cuisine. A unique local story Local inspiration • Cohesive colour and materials palette • Playful, nostalgic tone of voice • Authentic proposition Next project Restaurant branding Launching an Asian food franchise. Case study: Dam Sum The first venture from Central Kitchen: a visionary team with a mission to establish an Asian cuisine restaurant chain in Belgium. Marketing & social Advertising collateral • Social media campaigns • Playful tone of voice • Sub branding Next project Restaurant branding Authentic Korean cuisine: delivered. Case study: Bim Bam Boum The first digital only venture from the Central Kitchen chain: a quirky, youthful proposition to stand out in the online food delivery sector. Next project Restaurant branding Authentic Chinese cuisine: delivered. Case study: Damn Damn Noodles The second digital only venture from Central Kitchen: a focus on hot Sichuan noodles, available via Deliveroo and Uber Eats. Marketing & social Campaign collateral • Social media • Playful tone of voice • Guidelines and assets Background story Process outline • Project overview and brief • Strategy rationale • Research and inspiration • Design development • Creative application